H NEW MEDIA LAWINTERNATIONAL
Cigar Law · Since 2001

The world standard in tobacco law.

For twenty-five years, H New Media Law International has protected cigar and tobacco brands in more than one hundred jurisdictions and guided their makers through federal, state, and international regulation. That same discipline now serves spirits, food, packaging, and industrial companies that do business across borders.

Practice

Counsel for regulated products and the brands behind them.

Our clients make products that cross borders and draw regulators. We handle the name on the box, the permit behind it, the duty paid on it, and the company that owns it, with a single attorney who knows the whole picture.

I

Trademarks and Brand Portfolios

Clearance, prosecution, maintenance, and enforcement of marks in the United States and abroad, managed as one coordinated portfolio.

  • Clearance searches and opinions
  • USPTO and Madrid Protocol filings
  • Foreign associate coordination
  • Oppositions, cancellations, and enforcement
II

Tobacco Regulation

Federal, state, and international compliance for manufacturers, importers, and distributors of cigars and other tobacco products.

  • FDA registration, listing, and inspections
  • TTB permits and reporting
  • State licensing and PACT Act
  • EU TPD and EU-CEG registration
III

International Trade and Customs

Import strategy and recovery for companies moving goods into the United States from Latin America, Europe, and beyond.

  • Tariff analysis and duty refunds
  • Duty drawback claims
  • Foreign Trade Zone planning
  • CBP matters and rulemaking
IV

Corporate and Transactions

Formation, governance, and the commercial agreements that hold an international group together.

  • Entity structure and governance
  • Distribution and license agreements
  • Acquisitions and brand sales
  • Intercompany and shared services
V

Litigation and Disputes

Twenty-five years before state and federal courts and the Trademark Trial and Appeal Board, in trademark and commercial matters.

  • Trademark infringement and dilution
  • Commercial and contract disputes
  • TTAB proceedings
  • Demand and settlement negotiation
VI

Counsel to Foreign Companies

A United States legal home for manufacturers abroad, from the first shipment to a mature portfolio and distribution network.

  • U.S. market entry
  • Attorney of record for foreign applicants
  • Florida entities for international owners
  • Ongoing general counsel
Protecting cigar brands is unusually demanding work. A practice built for it serves any brand that crosses a border.
Industries

Cigar names are often Spanish, frequently geographic, and always crowded. The owners are manufacturers abroad, the packaging matters as much as the name, and the regulators are never far away. That experience translates directly to other regulated and brand-driven industries.

  • Cigars and tobaccoOur founding practice and largest portfolio base
  • Spirits, wine and beverageGeographic names, label review, distribution
  • Food, coffee and specialty goodsDescriptive names and crowded classes
  • Packaging, printing and materialsSupplier brands sold into regulated industries
  • Machinery and equipmentIndustrial marks and cross-border distribution
How we practice

Measured by our clients' results, not our hours.

Many of our clients have been with the firm for more than twenty years. That kind of relationship is built on three commitments.

Portfolio experience and efficiency

Thousands of marks prosecuted, maintained, and enforced. Every deadline docketed, every foreign associate coordinated, one attorney accountable for the whole portfolio.

Law you can understand

Advice written in plain language, in English or Spanish, so the people who run the business can act on it without a translator of either kind.

Focus on business results

We measure our work by what it does for the brand, the shipment, and the company, and we tell clients when a fight is not worth having.

HNM Services

Focused services, ordered online.

For defined, recurring work, H New Media offers three dedicated services with published prices and online ordering. Complex, contested, or strategic matters remain with the firm.

HNM Brands, HNM Agents, and HNM Compliance are services of H New Media, LLC. Legal services ordered through HNM Brands and HNM Agents are provided by attorneys of H New Media Law International under the terms stated on each site. HNM Compliance is a nonlegal filing service; using it does not create an attorney-client relationship with the firm.

The Firm

A boutique with a global docket.

H New Media Law International was founded in 2001 to serve the premium cigar industry, and tobacco manufacturers remain at the core of its practice. Our clients are family companies and multinational groups in the Dominican Republic, Nicaragua, Honduras, Europe, and the United States.

Managing Partner Frank Herrera is a Florida attorney with twenty-five years of state and federal corporate and trademark litigation, regulatory, and transactional experience. He manages international trademark portfolios across more than one hundred jurisdictions and advises clients on FDA, TTB, customs, and state regulation of tobacco products.

Clients work directly with Frank, supported by a bilingual team and a network of trusted foreign associates.

Founded2001
OfficeCoral Gables, Florida
LanguagesEnglish and Spanish
AdmittedFlorida, 2001
Admitted to
  • Florida, 2001 (all Florida state courts)
  • United States District Court for the Southern District of Florida
  • United States District Court for the Middle District of Florida
  • United States District Court for the Northern District of Florida
  • United States Court of Appeals for the Eleventh Circuit
  • United States Court of Appeals for the Fifth Circuit
  • United States Court of Appeals for the Federal Circuit
  • United States Court of International Trade
  • United States Court of Federal Claims
Contact

Speak with counsel.

Tell us briefly about your company and what you need. We respond to every inquiry, in English or Spanish.

OfficeOne Alhambra Plaza, Floor PH
Coral Gables, Florida 33134